Archive for the ‘tips’ Category

“The New Latina Guide for a Fabulous 2011”

In latinas, tips on February 28, 2011 at 8:38 am

Hey everyone, “The New Latina Guide for a Fabulous 2011” just came out and my article “Before you follow your passion, find it” was chosen to be a part of the ebook!

Inside, you’ll find 126 pages full of  inspiring short articles and advice written by a group of 17 Latina women, including myself (and 1 Latino).

I feel honored to be a part of such a talented bunch. As Angelica, the writer and creator of New Latina put it… “Read the wise and inspiring words of a make-up artist, a cook book authors, entrepreneurs, award-winning journalists, fashion experts, a psychologist, a sociologist, a finance blogger, portrait artists and so many more!”

Download your free copy and enjoy.


Before you follow your passion, find it

In tips on February 6, 2011 at 4:28 pm

America is known as the land of the free. The place to achieve the American dream. The place we are led to believe where we can reach out and touch the sky. But in reality how many people do we know that are actually doing exactly what they love and not just trying to get by?

America is at a turning point. With the amount of unemployed people, a distrust for big companies or the “corporate ladder” and a new generation of Millennials beginning to lead the way…people are turning to doing those things that make them feel good about themselves. Not because they have to but because they want to.

Many people are making careers out of their hobbies and many are changing careers in search of a purpose.

This 2011, while it is unrealistic to ditch your job in search of what many might consider a pipe dream, try to find time to do what you love aside from your 9-5. Whether that is helping people by volunteering, writing that book or starting that blog you’ve always wanted, or perhaps teaching others a skill/talent. You will notice that while this may not make money at first it will compensate you in other ways that will make you feel great about yourself.

Don’t believe me? Even magazines like the October 2010 issue of Inc. have portrayed great stories where people are living their dream and are truly going after their passion but even more incredible…they are making a living out of it. Many believe following their dream or passion is a gutsy and risky thing done primarily by entrepreneurs.

While this may be easy advice for many focused Latinas to follow, the concern lies in the larger amount of Latinas who don’t even know what their passion actually is. Here are four tips that can guide you and get you started in finding your passion.

1.    Ask yourself, what are you really good at? Or what really excites you? Is there something that you have
secretly dreamed of but have never really pursued?

  • Perhaps there is a topic you find yourself reading a lot about

2.    Find the time to bring that passion you have just identified to life. “I don’t have time” is just an excuse.

3.    Get better at it. Practice. Experiment. Volunteer somewhere to perfect it and attend seminars. Reading
books/articles on it can only make you better.

4.    Once you feel comfortable. Try to make a profit or a business out of it.  Just like Confucius once said:
“Choose a job you love, and you will never have to work a day in your life.”

To sum it up, there are many ways, dreams and roads open to you to fulfill your desires in creating a better life for yourself and achieve happiness. You just need to identify those signs and allow them to enter your life.

The bottom line is in your commitment to invest in yourself, your access to the necessary resources and tools, and your continued passion. As long as you have those, anything is possible!

Latinas: 4 simple tips to think about

In tips on June 12, 2010 at 5:29 am

I had the chance to attend a Latinvision conference this past Thursday where the theme was “Marketing to Latinas” (in another post I will tell you all about the conference).

As I was listening to one of the panelists; Leylha Ahuile, Senior Analyst of Multicultural Reports at Mintel talk about the importance of Latinas, their buying power, their successes and overview of their importance in the Latino market…I was captivated by a specific statistic – From 1996-2006 Latina college graduates has increased by 222%, superseding that of Latinos! Wow, I thought that was fantastic news and only hope it continues to increase.

I’m not here to talk about the importance of education and lecture you about how you should finish school…but as wonderful as that statistic sounds there are still only about 12.6% of Latinas that have graduated college in the U.S.  I know life is hard, things get in the way, family takes priority but as the first in my immediate family to graduate college I thought I could take this opportunity to share 4 simple tips that have helped me tremendously along the way, with the hope that they will also help you.

1. Life is about who you know – Go network! Haven’t you noticed this is the reason sorority’s and fraternity’s exist in college? Sure there’s a ton of parties and these are friends that make you feel less awkward and provide for great company and experiences while you’re in school (sometimes away from loved ones)…but the most important part of these organizations is the long-lasting bond – you have a brotherhood/sisterhood for life and this translates to the real world (unfortunately when I was going to college I didn’t get that and felt I didn’t need to pay to have friends). When the booze is over and everyone has careers and you’re faced with getting a real job…how do you think some kids get into great companies, and positions in the U.S.? It’s all about who you know…whether it’s through nepotism or a favor these people will always have the upper hand and all it took was to build a relationship while in school. So, all I’m saying is…translate this to your day-to-day, join a club, an organization, a cause, and network with people, exchange contact information and most importantly make sure your voice is heard. Don’t be shy, show them you have brains and they will not only respect you for that but most importantly they will remember you!

2. Learn to write well! Out of all the subjects you could possibly study in school the most important has got to be the written word. This has got to be the most basic learning skill and yet some 30 million adults have “below basic” skills in prose where they can’t write a complete sentence without grammatical errors, misspellings or have a complete thought.  You might think only journalists, lawyers, authors, people who write press releases are the ones who need to write well…but really? If you haven’t noticed already all the digital world that surrounds us today revolves around writing…from social networking sites, twitter, blogs, texting, emails…it’s all about writing! And this translates into your everyday when writing an important document for your boss, for your kids’ school, or even when writing your resume. When you write, you have the opportunity of showing people your distinct personality…whether you are funny or clever you can take people on a fun journey with a ton of words…but you need to write well first. Don’t be scared, it takes practice (I’m practicing everyday with this blog) but this can only help you advance and excel in life.

3. Learn to be a good communicator – Beyond the written word, there is nothing better than extending this skill to the way you speak. Whether it’s for one person or a hundred people, whether it’s for your child or spouse or to the President. The best communicators know how to tell good stories and people stop to listen. This is the reason we love artists that tell great stories with their lyrics but criticize those who fail to inspire us. A good communicator exudes confidence and takes this skill to every aspect of their personal lives. This isn’t just for that perfect interview or that presentation you had to do for work…I’m talking about your day-to-day conversations with your loved ones. How do you think marriages survive? It’s all about communicating.

4. Get an attitude adjustment – So you might be a passionate, opinionated Latina but there are ways to not come off as too aggressive, intense or even annoying. Think about it, the majority of our time we either spend it at work or in school and we’re dealing with the same people everyday. Why not have a good attitude? Corporate America and many other businesses in the U.S. prefer to hire someone they will get along with before hiring the smartest person. When you have a good attitude, people feel it, it becomes part of the energy you radiate to others and this energy only makes more people want to be around you. We already have enough bad things happening in this world for you to add more to it. Don’t get me wrong, everyone has their days, but really? Why do you need to share this negative energy with everyone, all the time? This doesn’t get you anywhere and only closes doors.

These seem like basic simple tips you probably already knew but try to put them into practice and you’ll see they are life changing. I’m serious. Good luck Latinas, there’s a whole world out there that needs us in the mix and using these tips can only help us be better and make a difference.

Women are easily influenced by scams

In tips on May 23, 2010 at 3:38 am

A few days ago, as I was reading a blog called Target Latino I came across an interesting stat “45% of emails from companies or brands prove to be influential forms of marketing for women.” So this was very coincidental when yesterday I get a message on my work e-mail that said “Juanin Reid invites you to participate in an iPad review program.”  As I continued to read the e-mail it explained how a company called “Beta Inc Group” was looking
for 5,000 participants to review the Apple iPad for 2 months and as a reward we could keep the device.

Mmmm, I thought…Juanin Reid was a friend of a friend, and working in advertising I know of many companies that use consumer research to review products and gain feedback to make them better…but this offer not only seemed REALLY compelling but something in my gut didn’t feel right. I felt alert, alert this might be a scam!

So, how can we make the best decisions before giving a company our most precious information such as our mobile number and e-mail address?  This is when I thought I would write a post to share some tips as to what to do in cases like this:

First I made sure they were a legit company by…

1. Google-ing the company – if you find that they still have a pretty legit story then,
2. Look for them on twitter – most companies today have an online presence on social networks so if they don’t have a presence on twitter…facebook them
3. I then went ahead and looked for them on LinkedIn…if a company isn’t on this site- I’m not sure I can trust them
4. Finally I went to the blogosphere – and that’s when I found: – a site that had an entire article about this SCAM!

Bingo! Not only are they trying to get your information, but by signing up you are agreeing to pay a $10 monthly fee for some crazy mobile phone offer. WHAT??? Apparently this is happening all over the social networking world and I just want to make sure you are aware of this before you fall for it. This is how the scam works:

The scam pages typically take their intended victims through a three step process:

1) “Become a Fan” of the page;
2) “Invite your friends” to also become fans of the page, and take part in the “special promotion”;
3) “Claim” or “Apply” for your prize.

…and the worst part is that people on Facebook and twitter are falling for it, like seen below (what’s interesting is that they are all women):

So, may this come as some advice and warning that while social networking sites are a great place to share information, there are times when people abuse of this openness we are now used to.  Let’s not fall in the trap and let these so called “companies” influence our clicking behavior online just because we are women.  Being smart about what we do online can only enhance our experience with the digital world, and remember if it sounds to good to be true, then it probably is.


In sexuality, tips on May 19, 2010 at 4:21 am

As I browsed through the web trying to look for a good picture to add to my blog about yesterday’s article on “It’s Latina time” I noticed that when I Googled “latinas” there was a trend on the images that were found:

Almost all the pics looked like the one above. Believe me, I get it, we Latinas are not only voluptous, have curves but there is a sensuality and sexiness to us that not many ethnicities possess.  We also over-index on cosmetics, personal care, perfumes, and hair care products. We care about our beauty. WE are obsessed with vanity. And, I’m not saying that all Latinas are sexy but what I am saying is that there are distinct characteristics about us that differentiate us from other cultures.

But, when is sexiness treading a fine line with sluttiness?

In my mind the difference is clear. Sexiness is a mindset. It’s in the way we walk, in the way we move our hips, in the way we wear our clothes, in the way we dance, and of course in the way men look at us. So why do so many of our role models wear less and less clothes on Hispanic TV, especially on nights like Premio Lo Nuestro or Latin Grammy’s?

Don’t get me wrong I would love to have a body like the girls in the picture above but I wouldn’t want to show my body like that everywhere. And, yes although I have been guilty of showing a ton of cleavage at a few parties (hey, my bosom is hereditary), I realized I did it more when I was living in Miami – where I was surrounded by more Latinas. And now, that I live in Manhattan and I am furthering along in my career and hanging out with more gringas…Am I changing? Am I just getting more professional? or am I just adopting new ways?

I’m not sure but maybe that’s what happens to all those celebrities in Univision and Telemundo. They live from event to event with the same other voluptuous celebrities like themselves and therefore find it normal to wear less and less clothes- and they find themselves competing. I mean, just the opposite happened to Sofia Vergara when she arrived in Hollywood – to make it in the Anglo world she was advised to get her breast size reduced!

So, I guess my advice is, next time you’re headed to an event think of the audience that will be at the party. And then look at the amount of flesh you are showing. The more blanquitas or gueritas the less flesh, the more Latinos more flesh…between you and I we can call it the flesh-o-meter, just remember the choice is up to you.