latinasypunto

Panel: American Beauty “Redefined”

In beauty on May 27, 2010 at 5:00 am

What does Beauty really mean in the U.S. today? It seemed like only yesterday when beauty meant having blue eyes, blonde hair and a natural look but with the proliferation of diversity in America this notion of beauty has really taken a 180 turn. And, we’re not just talking about women of Hispanic and African American descent…men are also impacting this conversation.

So, when we talk about beauty is it mainly for ourselves? Do we do it for others? How much do others’ opinions matter in our daily routine? And, does the definition change depending on who we are with? These are just some of the questions that will be discussed during a panel I will be moderating today, at the offices of GlobalHue in New York.

Tomorrow, I will write all about it here…show some pics. and summarize how companies and experts are trying to overcome the challenge to improve targeting to the various types of new and savvier consumers of color in the market, who vary race-wise, attitude-wise, class-wise and language-wise and who are having a major influence and impact on the beauty category and in America as a whole.

After all, because multicultural women/men run the gamut of looks ranging from European, Mestizo, to Afro-Latino, and many shades in between, it’s not always easy for companies to hone in on the specific needs of their customers.

Panelists joining on the discussion are:

Lucia Ballas-Traynor, Publisher of People en Espanol
Jackie Gomez, Celebrity Makeup Artist for Beyonce and Zoe Saldana
Catherine Callahan, Multicultural Actress and Model
Cesar Ramirez, Celebrity Hairdresser

So, if you have any specific questions you want me to ask…go ahead, ask away – you have until 4pm, and I’ll make sure to include it in the conversation.

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