It’s Latina time

In Uncategorized on May 18, 2010 at 4:56 am

Today I came across this quote:

“The XIX century was known as the European century; the XX as the American one. Now the XXI century will be remembered as the Century of Women.” – Tsvi Bisk, Center for Strategic Futurist Thinking, 2008

As a woman, it’s pretty inspiring but if I had anything else to add I would say at the end: “and Latinas will have a lot to do with that.”

This is because it shouldn’t come as a surprise to us that by the year 2050 the number of Latinas in the U.S. will increase by 150%, compared with 45% for the total female population (U.S. Census Data 2006, 2004 estimate). This will also mean that Latinas spending power will increase, marketers are going to want to talk to us in English and Spanish, and we’ll have the power to decide!

What an empowering thought. That’s why this is our opportunity to change the way we are seen (if it isn’t a positive outlook).

For example we’ll have the power to debunk current stats and even stereotypes that we are faced with today.

  • Let’s show America that we do go to college and graduate and not just drop out of school to get blue collar jobs
  • Let’s show our families that we don’t have to have children in high school or even in our early 20s – it’s okay to wait a little longer
  • Let’s chase our dreams and start-up our own companies and establish new career ventures
  • Let’s take advantage that for the most part many of us are bilingual and can cater to a larger audience

But let’s stay true to who we are as Latinas, with our roots and values the way our moms taught us so that we can pass this down from generation to generation. I know it’s easier said than done. But, I’m an example and I know it can be done. Come on women, together we can do it!


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